Mighty LIFE x Welly

OVERVIEW
Developed creative concepts for a brand partnership between LIFE Cereal and Welly bandages to promote the new 'Mighty LIFE' cereal varieties, focused on supporting healthy bones and immunity. Designed bandage mockups and illustrations derived from the cereal’s branding to guide Welly’s final product execution. Also led the visual design for a promotional sweepstakes website, including an interactive prize spinner and custom merch concepts to drive engagement and excitement around the collaboration.