JCPenney Petite Power List

OVERVIEW
Event materials were created to honor the Petite Power List, a group of influential petite social media stars, as part of the launch of JCPenney’s Bold Elements collection with Ali Brooke. The event celebrated both the empowerment of petite women and the elegance of the new collection. This project involved designing custom logo lockup, signage, event materials and social posts that seamlessly integrated JCPenney’s brand identity with the fun fashion. Each deliverable was meticulously crafted to elevate the guest experience and set the tone for an unforgettable occasion.